Sunday, January 26, 2014

Another generation another YDC

Hong Kong Young Fashion Designers’ Contest

Organized since 1977, the Hong Kong Young Fashion Designers’ Contest (YDC) aims to cultivate and promote a new generation of fashion design talents for the local garment and fashion industry, whose ideas will further enhance the image of Hong Kong as a fashion design center.
Today, Hong Kong has become a thriving hub for design and branded labels, and the role of the YDC in identifying talent is more pronounced than ever. The contest has become the most prestigious event of its kind in the region. Its success is evident by the number of past contestants who have gone on to become leading designers for fashion enterprises or launch their own labels.

Held every January concurrent with the Hong Kong Fashion Week and World Boutique Hong Kong, YDC is a major highlight of the events.

And of course,Elma was running around all corner to reach the City chic, & we are all gathered in the same place to share the moment of the most creativity young power to born.
+HKTDC 香港貿發局 

Nelson Leung, Overall Winner and Contemporary Daywear Group Winner, delights the audience with a colourful collection of menswear that takes elements from vintage video games. Full of humour and playfulness, his designs have impressed judges with his attention to details and materials.Dear Daniel is walking for him. Clapping hands….xx

Actually i like pretty much the skirt below

Embroidered polyester lovely matched the leather. 
The sharp is good enough to show the femininity however , color blue,maybe diamond blue will be better match.

Between, my friend was well presented the outfit.
That's professional. At the same time , its good for my styling work too.
Creativity people are alway helpful…x

Collections by the Ex-Winners

Thank you HKTDC arranging a very good seat for grabbing those nice pictures and also checking clearly all designs.

All photo taken by Elma Li Convé
All right reserved by Elma Li Convé

Monday, January 20, 2014

Intricate in feminine form- Fashion Week F/W14

Masha Ma is another brand i gotta highlight .
Masha Ma is a Chinese fashion designer. After her graduation with MA degree of Women’s Wear from Central Saint Martins in 2008 and worked under Alexander McQueen, Masha established her namesake brand “MASHA MA” and gradually branched out “MA by MA STUDIO”. Masha has been presenting her FW and SS collections during Paris Fashion Week each year.

She got hugh amount of compliments from different famous fashion magazines  such as such as Vogue, Harper’s Bazaar, ELLE, Cosmopolitan, W Magazine, L’OFFCIEL, Numero, Evening Standard and Le Monde, etc….and also doing a lot of work for super stars and celebrities like Naomi Campbell, Lana Del Rey, Ziyi Zhang, Michelle Lee, Zhou Xun

Masha is very good at and feminine tailoring , you can definitely see by the collection in HK Extravaganza F/W 2014 +HKTDC 香港貿發局  +Masha Ma
Those designs are kind of neutral, however there are some details you can check out the sexy walking out from the feminine form.

This is my favorite one, see-through high waist skirt combined intricate pattern.
Sporty sexy but i do think that look much more attractive if model present it with a T-back.

Glad to be invited for the after party and bumped into friends in style.

Elma Li Convé
fashion styling
All photography by Daniel D

All copyright reserved by Elma Li Convé
All right reserved @ 2014

Thanks +Cindie Chan  for the invitation.

Saturday, January 18, 2014

HK Fashion Extravaganza F/W 2014

Time to one of the biggest fashion event in Hong Kong --- Hong Kong Extravaganza
Hong Kong Fashion Extravaganza once again be a highlight of World Boutique.
The 13Jan Gala evening was showcased 4 internationally celebrated fashion designers,
Madrid-based  Amaya Arzuaga, Paris-based Calla Haynes, Hong Kong's Henry Lau
and Shanghai Paris-based Masha Ma who is also presented by W hotels Worldwide.

I prepared my bloom qipao and my Mcqueen masterpiece for this chic evening as it gonna be the first time to show up with this classy edgy combination.

Amaya Arzuaga will be highlighted in this blog.
Amaya is one of Spain’s most celebrated designers today. She graduated from Fashion Design at the Polytechnic University of
Madrid in 1992 and joined her family business “Eclipse”. Amaya presented her first collection in 1994 at Prêt-à-Porter, Paris. 
She have been doing show in fashion week in different countries like Paris, Milan, London and of course in Spain since 1995.

Collection Amaya Arzuaga for HK Fashion week F/W 2014, she is showing us how she does feminine design with innovative cut .One of the element to inspire her is the Butterfly wings, therefore you could definitely feel the girly femininity by the design.The innovative cut and 3D cutting is showing the slimate of woman. +HKTDC 香港貿發局 

Elma Li Convé
fashion styling
All photography by Daniel D

All copyright reserved by Elma Li Convé
All right reserved @ 2014

Thank you Stcommunication for the invitation.

Friday, January 17, 2014

Hong Kong in Fashion-Makeup

We can hardly do fashion without makeup. I am glad to be invited to join the professional makeup demonstration for  F/W14. 
I believe all sisters could get some tips from Ryuko Lau,Chief Makeup artist of MAC.  

Two models have been arranged for this demonstration,ms Ryuko Lau leading makeup artist of MAC will demonstrate the four key makeup styles for HK fashion extravaganza show 2014 of Amaya Arzuaga, Calla Haynes, Masha Ma and Henry Lau.

The first style is concentrate on the foundation and nude color lipstick since the natural look is still dominating the trend and also i agree the idea of perfect Crystal clear skin, by Face & Body foundation liquid,which is what i am looking for. ….*( actually, every girl does…xx)

On the other hand,  they did put a lot of effort on eyebrow. This is also the key to stand out the nude makeup.

There are two different look of the demonstration, the other style is obviously stronger then the first one no matter on the eyes or lips. 

Ryuko was pointing out smoky eyes is always good with bright color on lips. 
Editor pick : Dark Purple lipstick : YSL shine collection / Ellisfaas bloody purple lip gross. 

Thanks MAC for the dimension blush in autoerotique and  Love Beam lipstick( brightly pink) which is perfect matched with my lustreglass for juice lips. MAC lip conditioner Hyderatant can not be missed before putting the color on.I have seen one of the main makeup demonstration in the previous Fashion week opening event +HKTDC 香港貿發局  MAC masterclass brushes is the latest professional makeup tool that easily put the blush on face in balance . Masterclass brushes shape like a teeth brushes , but it definitely got the soften cotton for face.

Thanks for POPBEE +popbee  and for the arrangement.

Sunday, January 12, 2014

Design it yourself stylish tote

Welcome to the Hong Kong in Fashion.

The 1st activity in Fashion month after the press conference of world boutique HK & HK fashion week F/W14

Tote bag DIY workshop at Pacific Coffee Emporium where i got enough space for my own coffee.

Showcase of Henry and Hidy’s unique tote bags, both of them are popular fashion designer from HK.
You can see how magical they transform from a simply white tote to their stylish bag.

Time for me to turn on my creation and hands !!! My magical time.
I am glad to sit in the workshop and Design school tutor introducing materials and techniques for tote bag DIY,that make me feel like i step into school again .
I am lucky to get my favorite color-Pink and a lot of ''bling bling''material for my own tote bag.
Also thank you for offering my some tassel which is going to be an eyes catching point on my DIY.
Check it out----------->>

Thinking is very importent for both designer and also the customers, therefore i have left quite a few space on my tote.
Dadadada da, Elma loves in Red tote is done !! i only put the single pink lace in another side,where i made a big contract between two side of bag.
The movement of tassel and shining ''bling bling' is just like an elegant lady walking on the street.

Daniel and i did enjoy the workshop.We actually spent around 1 hour only to make our stylish tote bag.
That't mean all of you fashionista could definitely design it yourself too.
There are a lot of interesting events coming up. YOU can not miss it.

Thanks you for the invitation by Stcommunication +stomunication & Popbee +popbee .